Deepen Customer Engagement and Get 10X conversions on cross sell
using contextually relevant marketing actions
Make contextualized marketing action real through AI-powered BRIDGEpersona™
Right Product
Identifies the product that the customer is looking for
Right Channel
Identifies the channel of maximum engagement
Right Content
Identifies the information most relevant for the customer
Right Moment
Identifies the moments when customer is most likely to respond
Key Features
True 360 Customer View
Data Integration for using all data –digital & offline interactions, geo-location
AI Integration with customer touchpoints & marketing tech stack
Most Suited Action
Recommendation algorithms match customer with most suited action – product/ offer, channel & time to contact
Improved likelihood of customer taking up offer
Dynamic Contextualization
Real time fine-tuning of recommendation using immediate customer context
Enhance “immediate relevancy” of offer
Delivery at Touchpoints
AI Integration with customer touchpoints & marketing tech stack
Contextual action is available across channels
Grow Existing Customers
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.
Orchestrate personalization across channels and products and services
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.
Scale Personalization across the entire customer base
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.
Improve Marketing ROI
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.
Deepen Customer Engagement and lower churn
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs
Increased Cross-Sell by 20% for a Leading FinTech Firm Within 9 Months
A leading financial services firm, with multiple product lines ranging from lending products to wealth and insurance products, was looking to improve product per customer by ensuring that cross-sell product propositions match what the customer is looking for.
With BRIDGEpersona, the most suited contextually relevant product recommendation was available in digital user interfaces such as web portal, customer mobile app as well as sales app along with backend CRM integration.
This led to cross-sell conversation rates to climb to 20%. The solution operated at a 75% accuracy on top two product recommendations
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